Articles, expert perspectives, media coverage, podcasts, events, webinars, and resources—ideas and conversations shaping enterprise B2B growth.
Explore Kevan’s published articles, expert-panel contributions, media coverage, podcast interviews, webinars, and event appearances. The collection connects enterprise growth, marketing leadership, AI and human judgment, demand generation, and executive credibility. Browse by industry, topic, or content type.
Start with the business decision, the reliability of the underlying data, and the people accountable for using the output. Faster execution is useful only when teams can trust the inputs and judge whether the result improves the decision.
Connect investment with pipeline contribution, conversion, and customer growth. Agree on definitions with sales and finance, and use the evidence to change resource allocation rather than treating attribution as a complete explanation of performance.
Make room for exploration alongside optimization. Use AI to support execution, while keeping human judgment responsible for customer understanding, brand distinctiveness, and the choices that define the business.
Translate shared goals into explicit operating agreements: who owns each decision, what qualifies an opportunity, how work moves between teams, and when assumptions are reviewed. Alignment becomes useful when it changes day-to-day execution.
Upcoming ANA webinar names Kevan Savage and Igor Uroic as speakers. Scheduled November 19, 2026, 1:00–1:30 p.m. Eastern.
Topic: AI adoption starts with data quality and human judgment, Evidence that changes commercial decisions
November 19, 2026, 1:00–1:30 p.m. Eastern.
Kevan Savage and Igor Uroic.
September 15, 2026 company announcement reports widespread AI adoption with limited proof of ROI and quotes Kevan Savage.
Topic: AI adoption starts with data quality and human judgment, Evidence that changes commercial decisions
Quoted spokesperson.
No; it is a company-issued release distributed by Business Wire.
Upcoming ANA webinar lists Kevan Savage alongside Elizabeth Watson and Sean Higgins of Alexander Group. Scheduled October 29, 2026, 1:00–1:30 p.m. Eastern.
Industry: Healthcare & Life Sciences
Topic: AI adoption starts with data quality and human judgment, Alignment as an operating agreement
October 29, 2026, 1:00–1:30 p.m. Eastern.
Listed speaker; delivery has not yet been confirmed.
James Hickey's October 6, 2026 news brief quotes Kevan Savage on connecting AI adoption to measurable outcomes.
Topic: AI adoption starts with data quality and human judgment, Evidence that changes commercial decisions
Quoted expert in the news brief.
James Hickey.
Kevan is listed for a roundtable on demonstrating marketing's contribution to revenue in an AI-driven environment.
Industry: Cross-Industry
Topic: Evidence that changes commercial decisions
Marketing revenue contribution in the AI era, through a CMO Summit roundtable with Sean Ryan.
A webinar listing features Kevan and Ted Grossman discussing revenue readiness, AI adoption and measurable returns, drawing on Alexander Group research.
Industry: Cross-Industry
Topic: Evidence that changes commercial decisions
How marketing and revenue leaders connect AI investment with commercial outcomes and assess organizational readiness.
Examines marketing accountability, AI investment and customer lifecycle growth through Alexander Group research. Connects operating models and shared measurement with commercial outcomes.
Industry: Cross-Industry
Topic: Evidence that changes commercial decisions
Shared measurement, coordinated operating models and investment tied to commercial results. Kevan’s article examines these priorities through Alexander Group research on AI, demand generation and customer lifecycle growth.
Examines how marketing leaders can respond to AI overload through focused investment choices, clear business outcomes and attention to people.
Industry: Cross-Industry
Topic: AI adoption starts with data quality and human judgment
Focus investment on clear business outcomes and the people who will put the tools to work. Kevan examines how disciplined choices can help teams navigate the volume of new AI options.
Kevan emphasizes preserving a distinctive, consistent brand identity while adopting AI in marketing.
Industry: Cross-Industry
Topic: AI adoption starts with data quality and human judgment
Keep a clear, consistent brand identity at the center of marketing decisions. Kevan’s contribution emphasizes retaining distinctiveness as teams adopt common AI tools.
Kevan discusses a shift toward understanding customer needs and prioritizing retention as brands compete beyond individual products.
Industry: Retail, Ecommerce & Consumer Products
Topic: Customer relationships as a source of operating insight
Long-term relationships depend on understanding changing customer needs and giving people reasons to stay engaged. Kevan’s contribution emphasizes retention as a priority as brands compete beyond their products.
Kevan's expert-panel contribution recommends departmental updates and live polling to improve shared understanding of priorities and team capacity.
Industry: Cross-Industry
Topic: Alignment as an operating agreement
In Alexander Group's excerpt of his Forbes contribution, Kevan recommends departmental updates and live audience polling to build understanding of priorities and available capacity.
Argues that reliable data and coordinated data management are prerequisites for useful AI adoption. Emphasizes leadership follow-through and operational discipline.
Industry: Cross-Industry
Topic: AI adoption starts with data quality and human judgment
AI depends on the information it uses. Kevan argues that reliable data, coordinated management and leadership follow-through are foundations for useful adoption.
A PR and communications newsletter includes Kevan's Forbes article on AI and data integrity in its daily reading list.
Industry: Cross-Industry
Topic: Evidence that changes commercial decisions
Daily PR Brief linked his Forbes article and explicitly credited him in its summary section.
The council's public social announcement welcomes Kevan as a member and identifies his Alexander Group leadership role.
Industry: Cross-Industry
Topic: Executive credibility through useful public contribution
Forbes Communications Council publicly welcomed Kevan as a member. This is a professional membership announcement.
Kevan's contribution connects credibility with durable trust, stronger positioning and internal alignment rather than relying only on immediate returns.
Industry: Cross-Industry
Topic: Executive credibility through useful public contribution
Connect credibility with lasting customer confidence, stronger positioning and internal alignment. Kevan’s contribution emphasizes the durable value of trust beyond immediate returns.
Kevan discusses leaders' growing responsibility for marketing systems, AI fluency, data safeguards and human creativity.
Industry: Cross-Industry
Topic: AI adoption starts with data quality and human judgment
Leaders increasingly need to manage the systems behind marketing as well as the content they produce. Kevan’s contribution highlights AI fluency, data safeguards and human creativity.
Discusses customer lifetime value, investment priorities and product commercialization as recurring challenges for marketing leaders.
Industry: Cross-Industry
Topic: Allocating growth investment under constraints
Customer lifetime value, investment priorities and product commercialization. Kevan discusses how these areas influence marketing’s contribution to the business.
Kevan comments on the risk of letting AI-driven optimization crowd out exploration and originality in marketing. Relevant to his perspective on human judgment and distinctive brand work.
Industry: Cross-Industry
Topic: AI adoption starts with data quality and human judgment
He cautions that a focus on optimization can crowd out exploration and originality. His Newsweek mention is corroborated by Alexander Group’s media listing; the full article context should be checked before using an excerpt.
A secondary AI news article quotes Kevan on the risk of allowing optimization to displace exploration in brand marketing.
Industry: Cross-Industry
Topic: AI adoption starts with data quality and human judgment
Marketing leaders should preserve exploration and original thinking as they use AI to accelerate execution.
A briefing covers Kevan's leadership of Alexander Group's marketing practice and quotes him on customer research, buying groups and commercial execution. It also references his cofounding of Campout Creative.
Industry: Cross-Industry
Topic: Executive credibility through useful public contribution
The briefing covers his leadership of Alexander Group’s marketing practice and quotes him on customer research, buying groups and commercial execution. It also reports his connection to Campout Creative.
Announces Kevan's promotion to partner to lead Alexander Group's expanded marketing practice. Provides a dated public reference for his executive role and the firm's marketing capabilities.
Industry: Cross-Industry
Topic: Executive credibility through useful public contribution
The October 2025 announcement confirms his promotion to partner to lead Alexander Group’s expanded marketing practice. It is a company-issued release distributed by Business Wire.
Kevan discusses demand generation investment, pipeline contribution, conversion benchmarks and marketing returns with Ray Rike, drawing on Alexander Group research.
Industry: Technology, Software & Telecom
Topic: Building demand beyond individual campaigns
Marketing investment, pipeline contribution, conversion benchmarks and returns. Kevan discusses Alexander Group research with Ray Rike to help leaders examine the relationship between demand generation spending and performance.
No matching insights.
Enterprise growth depends on more than an isolated marketing plan or sales initiative.
Kevan’s personal portfolio connects executive leadership, enterprise growth, and founder/operator experience. His published ideas explore the choices, relationships, and operating realities behind commercial progress.
Explore the expert’s background and areas of focus on the About page.
Explicit priorities and exclusions make execution more focused.
Common definitions need ownership, handoffs, and a review cadence.
Measurement becomes valuable when it informs what happens next.
Invite Kevan to speak, discuss an executive session, or share a commercial challenge. Conversations can explore AI and data quality, enterprise GTM alignment, and buying-committee progression, tailored to your audience.
