Demand Gen Report reports that 96% of marketers use AI but 41% can demonstrate ROI. It attributes the findings to Alexander Group research across more than 300 companies. Savage advocates stronger oversight and AI applications that improve buyer engagement, retention and forecasting. This is third-party reporting quoting a statement, not an article authored by Kevan.
Publisher: Demand Gen Report
Kevan’s role: Quoted expert — Partner and Marketing Practice Lead, Alexander Group
Common questions
What is Kevan's role?
Quoted expert in the news brief.
Who wrote the article?
James Hickey.
Original publication: View source
