Industry: Cross-Industry
Examines how marketing leaders can respond to AI overload through focused investment choices, clear business outcomes and attention to people.
Publisher: Forbes Communications Council
Kevan’s role: Author
Common questions
How can marketing leaders respond to AI fatigue?
Focus investment on clear business outcomes and the people who will put the tools to work. Kevan examines how disciplined choices can help teams navigate the volume of new AI options.
Original publication: View source
