Industry: Cross-Industry
Kevan comments on the risk of letting AI-driven optimization crowd out exploration and originality in marketing. Relevant to his perspective on human judgment and distinctive brand work.
Publisher: Newsweek
Kevan’s role: Quoted expert
Common questions
What concern does Kevan raise about AI and marketing creativity?
He cautions that a focus on optimization can crowd out exploration and originality. His Newsweek mention is corroborated by Alexander Group’s media listing; the full article context should be checked before using an excerpt.
Original publication: View source
