Marketing’s shift to AI ROI and revenue accountability
Examines marketing accountability, AI investment and customer lifecycle growth through Alexander Group research. Connects operating models and shared measurement with commercial outcomes.
AI Fatigue Is Real: Here’s How MarComm Leaders Can Cut Through The Noise
Examines how marketing leaders can respond to AI overload through focused investment choices, clear business outcomes and attention to people.
AI And Bad Data: Why Businesses Need To Go Back To Basics
Argues that reliable data and coordinated data management are prerequisites for useful AI adoption. Emphasizes leadership follow-through and operational discipline.
Marketing Leaders Often Struggle In 3 Key Areas: These Strategies Can Help
Discusses customer lifetime value, investment priorities and product commercialization as recurring challenges for marketing leaders.
