Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
James Hickey’s October 6, 2026 news brief quotes Kevan Savage on connecting AI adoption to measurable outcomes.
Daily PR Brief features Kevan Savage’s AI and data integrity article
A PR and communications newsletter includes Kevan’s Forbes article on AI and data integrity in its daily reading list.
Forbes Communications Council welcomes Kevan Savage
The council’s public social announcement welcomes Kevan as a member and identifies his Alexander Group leadership role.
AI speeds up marketing execution but cannot replace the original thinking behind it
A secondary AI news article quotes Kevan on the risk of allowing optimization to displace exploration in brand marketing.
AI Has Made Marketing Faster. It Hasn’t Made It More Creative
Kevan comments on the risk of letting AI-driven optimization crowd out exploration and originality in marketing. Relevant to his perspective on human judgment and distinctive brand work.
The Weekly Briefing: Cybersecurity investments and growth consulting
A briefing covers Kevan’s leadership of Alexander Group’s marketing practice and quotes him on customer research, buying groups and commercial execution. It also references his cofounding of Campout Creative.
