20 Trends Shaping The Future Of Communications For Marketing Leaders
Kevan discusses leaders’ growing responsibility for marketing systems, AI fluency, data safeguards and human creativity.
Marketing Leaders Often Struggle In 3 Key Areas: These Strategies Can Help
Discusses customer lifetime value, investment priorities and product commercialization as recurring challenges for marketing leaders.
AI speeds up marketing execution but cannot replace the original thinking behind it
A secondary AI news article quotes Kevan on the risk of allowing optimization to displace exploration in brand marketing.
AI Has Made Marketing Faster. It Hasn’t Made It More Creative
Kevan comments on the risk of letting AI-driven optimization crowd out exploration and originality in marketing. Relevant to his perspective on human judgment and distinctive brand work.
The Weekly Briefing: Cybersecurity investments and growth consulting
A briefing covers Kevan’s leadership of Alexander Group’s marketing practice and quotes him on customer research, buying groups and commercial execution. It also references his cofounding of Campout Creative.
Alexander Group Appoints New Leadership to Scale Marketing Practice
Announces Kevan’s promotion to partner to lead Alexander Group’s expanded marketing practice. Provides a dated public reference for his executive role and the firm’s marketing capabilities.
