Industry: Retail, Ecommerce & Consumer Products
Kevan discusses a shift toward understanding customer needs and prioritizing retention as brands compete beyond individual products.
Publisher: Forbes Communications Council
Kevan’s role: Expert panel contributor
Common questions
Why should brands look beyond individual transactions?
Long-term relationships depend on understanding changing customer needs and giving people reasons to stay engaged. Kevan’s contribution emphasizes retention as a priority as brands compete beyond their products.
Original publication: View source
