Alexander Group announced findings from its Revenue-Ready Marketing Organization research. It reports that 96% of surveyed marketing organizations use AI and 41% can demonstrate ROI. Kevan Savage calls for oversight and commercially useful AI applications beyond campaign production. These findings are attributed to the firm’s research, rather than Kevan’s personal performance.
Publisher: Alexander Group / Business Wire
Kevan’s role: Quoted spokesperson — Partner and Marketing practice lead
Source publication date: September 15, 2026
Common questions
What is Kevan's role?
Quoted spokesperson.
Is this independent editorial reporting?
No; it is a company-issued release distributed by Business Wire.
Original publication: View source
