Industry: Technology, Software & Telecom
Kevan discusses demand generation investment, pipeline contribution, conversion benchmarks and marketing returns with Ray Rike, drawing on Alexander Group research.
Publisher: Benchmarkit / Metrics That Measure Up
Kevan’s role: Podcast guest interviewed by Ray Rike
Common questions
Which demand generation measures does this interview explore?
Marketing investment, pipeline contribution, conversion benchmarks and returns. Kevan discusses Alexander Group research with Ray Rike to help leaders examine the relationship between demand generation spending and performance.
Original publication: View source
