Revenue-Ready Marketing: How Leaders Turn AI, Demand Generation & Attribution into Growth
Upcoming ANA webinar names Kevan Savage and Igor Uroic as speakers. Scheduled November 19, 2026, 1:00–1:30 p.m. Eastern.
Alexander Group Research: Of the 96% of Marketing Organizations Who Have Adopted AI, Less Than Half Can Demonstrate ROI
September 15, 2026 company announcement reports widespread AI adoption with limited proof of ROI and quotes Kevan Savage.
AI Under Guardrails: Scaling AI Without Sacrificing Compliance or Growth
Upcoming ANA webinar lists Kevan Savage alongside Elizabeth Watson and Sean Higgins of Alexander Group. Scheduled October 29, 2026, 1:00–1:30 p.m. Eastern.
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
James Hickey’s October 6, 2026 news brief quotes Kevan Savage on connecting AI adoption to measurable outcomes.
AI Fatigue Is Real: Here’s How MarComm Leaders Can Cut Through The Noise
Examines how marketing leaders can respond to AI overload through focused investment choices, clear business outcomes and attention to people.
19 Essential Priorities For CMOs Heading Into Q4
Kevan emphasizes preserving a distinctive, consistent brand identity while adopting AI in marketing.
AI And Bad Data: Why Businesses Need To Go Back To Basics
Argues that reliable data and coordinated data management are prerequisites for useful AI adoption. Emphasizes leadership follow-through and operational discipline.
20 Trends Shaping The Future Of Communications For Marketing Leaders
Kevan discusses leaders’ growing responsibility for marketing systems, AI fluency, data safeguards and human creativity.
AI speeds up marketing execution but cannot replace the original thinking behind it
A secondary AI news article quotes Kevan on the risk of allowing optimization to displace exploration in brand marketing.
AI Has Made Marketing Faster. It Hasn’t Made It More Creative
Kevan comments on the risk of letting AI-driven optimization crowd out exploration and originality in marketing. Relevant to his perspective on human judgment and distinctive brand work.
